Category: Geofencing

So what is geofencing? Ever walked into a store and received a coupon on your phone just as you’re about to shop? Or maybe you’ve noticed ads on your mobile for a nearby restaurant when you’re wandering in a new city? This isn’t magic—it’s geofencing. Today, we’re diving deep into what geofencing in marketing is,… Read more

Client: Luxury Real Estate Firm, Louisville, Ky Objective: Enhance the reach and engagement of potential home buyers in the Louisville area by leveraging geofencing technology to target individuals attending open houses. Background: A luxury real estate firm in Louisville, Ky wanted to harness the power of digital technology to create a direct and targeted approach… Read more

Geofencing has been a staple of advertising in restate marketing for years. But how has it developed over time to lead to more accurate and LEGAL targeting? Over the years, geofencing technology has improved significantly in precision, accuracy, and scalability. Earlier iterations of geofencing technology were often plagued by issues of accuracy, where the targeted… Read more

Ever wondered how the digital marketing landscape has been transformed by a technology you might not have heard of? Then let’s talk geofencing. It’s reshaped advertising, audience targeting, and has found its way into the toolkits of today’s digital marketers. Let’s explore how geofencing has made waves in the world of digital marketing. Go Hamm… Read more